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Nairobi
Saturday, March 7, 2026

How Storytelling Can Help Saccos Prevent Online Scams

Voices Against Fraud

In an era where internet-fueled scams are growing more sophisticated and widespread, financial institutions—particularly Savings and Credit Cooperative Organizations (SACCOs)- face a crucial opportunity: to empower their members through storytelling. Encouraging victims of financial fraud to share their experiences through visual and personal narratives may be one of the most effective tools in fighting the surge of online scams.

While banks and SACCOs often fear reputational damage when scams occur, research and expert insights now highlight the immense value of transparency and collective learning. A recent study by Dutch bank ABN AMRO emphasized that visual storytelling, through short videos, interviews, and digital testimonials, can create emotional resonance and build public awareness far more effectively than traditional alerts or warnings.

Financial crime expert Niels Vink, who has worked extensively with financial institutions on fraud prevention, notes that “when victims share what happened to them, others learn to recognize the signs. It transforms abstract warnings into human reality.” His sentiments are echoed by Kathelijne Swaak of ABN AMRO, who advocates for making scam education more relatable through real-life stories, helping members grasp the emotional and psychological tactics scammers use.

However, for this to be effective, SACCOs must actively support their members instead of letting shame and silence take over.

Victims are often reluctant to speak out due to fear of judgment or embarrassment, making them feel isolated in their experience. However, experts like Peter Tapling, a digital identity and fraud prevention strategist, urge financial institutions to shift from a blame culture to one of support and recovery. “When victims are uplifted and heard, they become advocates, not just survivors. Their stories can save others,” Tapling says.

SACCOs must move beyond the worry that discussing scams might harm their brand. Instead, they must realize that ignoring fraud damages trust far more deeply. By embracing transparency and working collaboratively with government bodies, cybersecurity experts, and fintech providers, SACCOs can form a united front to address the rapidly evolving tactics of scammers.

A collaborative storytelling initiative across SACCOs could feature anonymized or consent-based testimonies, paired with clear educational insights, showing how the scams occurred and how they were resolved. Not only does this raise awareness, but it also encourages a culture of resilience and vigilance.

Financial scams are becoming more creative and harder to detect, but so too can our strategies in combating them. SACCOs can foster a stronger, more informed community by encouraging victims to speak up and treating their experiences as valuable lessons rather than liabilities.

There is a need to amplify the voices of those who’ve fallen victim, not to dwell on the losses, but to shine a light on the path forward. The stories of today can protect the members of tomorrow.

 

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