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Saturday, March 7, 2026
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Nairobi
Saturday, March 7, 2026

The High Cost of Being a People-Pleaser

Beyond FOMO

We are familiar with the fear of missing out. But psychologists say a more insidious acronym—FODO, or the fear of disappointing others—is the real engine behind our burnout epidemic.

For Sarah Njambi, a 32-year-old marketing executive in Westland, the breaking point didn’t arrive with a dramatic failure. It arrived with a toaster.

When her sister asked her to host the family’s annual holiday brunch—despite Sarah’s busy work schedule and a lingering bout of exhaustion—Sarah didn’t hesitate. She said yes. She then spent three weeks in a state of low-grade panic, culminating in a tearful breakdown over a burnt bagel.

“It wasn’t that I wanted to host,” Ms. Njambi said. “It was that I couldn’t stomach the look on my sister’s face if I said no. I felt like a ‘bad’ sister before I even opened my mouth.”

Ms. Njambi is suffering from a condition that clinicians say is more pervasive, and arguably more destructive, than its trendier cousin, FOMO (fear of missing out). It is called FODO: the fear of disappointing others. According to Nick Wignall, clinical psychologist, while FOMO is driven by an appetite for experience, FODO is driven by an aversion to conflict and a fragile sense of self-worth.

“FODO is the silent architect of the modern burnout epidemic,” says Wignall, who is also a specialist in workplace anxiety. “We see patients who are drowning in work and social obligations not because they are ambitious or social butterflies, but because they are terrified of shattering someone else’s image of them.”

At its core, FODO is a failure of boundaries. In a professional setting, this often manifests as an inability to decline a CEO’s “quick ask” on a Friday evening.

According to Dr. Ellen Hendricksen, author and clinical assistant professor at Boston University’s Center for Anxiety and Related Disorders, the difficulty of saying “no” isn’t a technical deficit; it’s an emotional one.

“Technically, saying ‘no’ is simple. The word has two letters,” Dr. Hendricksen noted in a recent seminar. “The challenge is the ‘affective forecasting’ we do. We imagine the other person’s disappointment—their sigh, their furrowed brow, their loss of faith in us—and we treat that imagined emotion as a physical threat.”

This fear often stems from “perfectionist signaling.” Employees fear that saying no will dismantle the “hardest worker” persona they have meticulously built, or that a mentor will regret their investment in them. The result is a cycle of chronic stress where the individual trades their internal peace for someone else’s external convenience.

The Myth of Emotional Responsibility

One of the most profound drivers of FODO is what sociologists call “misattributed responsibility.” Many people-pleasers operate under the assumption that they are the primary caretakers of everyone else’s mood.

“You are responsible for your actions, not for how other people interpret them,” says Wignall, a veteran workplace consultant and author. “We often treat other people’s disappointment as a moral indictment of our character. In reality, disappointment is just a feeling—one that the other person is responsible for managing themselves.”

Mr. Wignall suggests that FODO sufferers often engage in what he calls “fake guilt.”

“True guilt is a response to a moral transgression. Saying you can’t host a party or take on a fourth project isn’t immoral; it’s logistical,” he says. “We mislabel the sadness of saying no as ‘guilt’ because guilt gives us an illusion of control. If we feel guilty, we feel we can ‘fix’ it by overworking. If we accept it as sadness, we have to sit with the helplessness of being humanly limited.”

The Path to Recovery

If FODO is an allergy to other people’s negative emotions, the cure is a form of exposure therapy.

“You have to prove to your brain that someone being slightly miffed with you is not a terminal event,” says Wignall. “The brain learns through approach, not avoidance. Every time you avoid disappointing someone, you reinforce the idea that their disappointment is dangerous.”

Experts suggest a “graduated approach” to reclaiming one’s time:

  1. Calculate the Opportunity Cost: Recognize that by saying “yes” to a non-essential task out of fear, you are saying “no” to your own sleep, your mental health, or your actual loved ones.
  2. Practice “Reverse Empathy”: Consider how you feel when a friend sets a boundary with you. Usually, you feel respect or a brief moment of “that’s a bummer,” but you don’t cast them out of your life.
  3. The 30 Percent Rule: Start small. Don’t quit your job tomorrow. Instead, practice giving a small piece of constructive feedback or declining a low-stakes coffee invitation.
  4. Reframe the Discomfort: Instead of seeing anxiety as a signal to retreat, see it as the “burn” you feel in a muscle during a workout. It is the feeling of a boundary being built.

For Sarah Jenkins, the path out of FODO began with a simple email to her sister, sent three days after the brunch.

“I told her I loved her, but that I couldn’t host the family Easter,” Sarah said. “She texted back, ‘Totally understand, let’s just do potluck at my place.’ I waited for the sky to fall. It didn’t. I just went to sleep.”

 

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