Through the revolutionary ‘TALANTA HELA’ Plan, President William Ruto is set to rebuild and monetise the sports and creative industry.
“As part of this plan, I have accepted to champion a grassroots football development program that will see the national government work with county governments to invest heavily in youth football. Arrangements are at an advanced stage to launch a Bottom-up football tournament to be contested by under-19 teams from all 47 Counties. We will work with our governors for each County to build a team right from the ward level. This is the first step in our Football Vision 2030 where we target to see Harambee Stars play at the 2030 World Cup and Kenya host the 2027 Africa Cup of Nations. Together, let us build Kenyan football Bottom-up, from the grassroots of our villages to the grand stage of the World Cup.”
