Life | Aspire | Destiny
Safaricom Sacco has rebranded as Qona DT Sacco, transforming into a robust financial institution serving a diverse membership across Kenya.
As part of the rebranding celebrations, Qona Sacco launched the inaugural Content Fest 2024—an electrifying event set against the vibrant backdrop of Banda Street in Nairobi. The festival drew hundreds of enthusiastic young creators, influencers, and content aficionados who gathered to celebrate creativity, collaboration, and community spirit.
The lively ambiance featured an array of activities, including music, dance challenges, and interactive content creation stations, allowing participants to unleash their creativity in exciting and innovative ways. With 360-degree cameras, ring lights, and a carnival atmosphere, the event truly reflected Qona Sacco’s unwavering commitment to nurturing ambition and teamwork among Kenya’s youth. This festival not only highlighted the Sacco’s dedication to fostering creativity and community engagement but also illuminated an inspiring pathway for future generations.
“The event represented a vital step in Qona Sacco’s mission to engage with a younger audience, positioning itself as a valuable partner in their journey toward success. It’s exhilarating to witness the next generation of content creators leverage platforms like this to amplify their voices,” said Mr George Hunja, Chairman, the Sacco Board of Directors.
Qona Sacco’s bold move is a strategic shift aimed at expanding its impact nationally and globally. The unveiling of a new brand in a scintillating event that captured the essence of its mission: to deliver exceptional financial services while fostering a sense of belonging among its members.
Since its inception in 2001 by a dedicated group of Safaricom employees, the Sacco has transformed into one of Kenya’s premier financial cooperatives. With a robust membership exceeding 18,000 and assets surpassing Ksh12.6 billion, it stands as a beacon of financial empowerment.
Its rebranding marks a pivotal moment in its journey, reinforcing its commitment to empowering members and generating enduring value for both local and international communities.
Qona Sacco’s focus on innovation and growth opens up a world of opportunities, providing a platform for members to realize their ambitions. It will serve as a haven where visionary individuals can access resources, build connections, and find a supportive community to help them achieve their dreams.
“We are here to celebrate your creativity, challenge the norms, and help you turn ambition into reality. Whether supporting healthy living, upgrading your lifestyle, growing your hustles, achieving the best education, or building your dream home—Qona Sacco is here for you, now and for generations to come,” said Mr Hunja.
Mr Hunja noted that the new Sacco identity represents a modern, forward-thinking financial partner with a renewed commitment to its members. The Sacco is undergoing a restructuring process to better meet members’ needs and support their aspirations. Its new name, Qona, is derived from the Swahili word “Kona,” meaning corner, symbolizing its commitment to always be “around the corner” for its members.
“Our new name embodies qualities such as trust, presence, and partnership—attributes that define our commitment to every individual who joins us on this journey. Qona is built around five key pillars: Lifestyle, Education, Health, Home, and Business. We believe we can create the most significant impact in these areas of life. Whether it’s helping you achieve your dream home, pursue quality education, grow your business, or simply enjoy a fulfilling lifestyle, Qona Sacco is here to support you every step of the way,” said Mr. Hunja.
In this new era, the Sacco promises to be authentic, present, innovative, and progressive in serving and engaging its members.
Qona Sacco is poised to redefine the cooperative sector and has amplified its mission of uplifting livelihoods through innovation, technology, and a renewed sense of purpose. On its transformative journey, the Sacco is forging partnerships that not only ensure its growth but also positively impact the lives of millions.
A Gateway to Opportunities for All
“To the dreamers, the doers, and the innovators—this is for you. Today, we present more than just a brand; we unveil a gateway to opportunity—a platform for your ambitions to take flight,” stated Mr. Hunja.
For the past 23 years, Qona Sacco has been a trusted partner to individuals, families, and businesses, rising from humble beginnings to become a vibrant and dynamic financial institution committed to the core principles of service, trust, and mutual support.
It has effectively adapted to an ever-changing world, trailblazing in technology optimization and positioning itself for continued success.
“Under our new brand, the Sacco is guided by a vision to extend its reach, particularly among younger, ambitious individuals, while preserving the values that have always been at its core. Our mission is to create a more inclusive and progressive community that adapts to the evolving financial needs of our members,” said CPA Joseph Njoroge, CEO.
The Sacco is future-ready and moving forward as a leader in the Sacco financial services sector, with a promise to continue delivering exceptional products and services that exceed expectations. It remains agile, responsive, and customer-centric in everything it does while maintaining integrity and innovativeness.
The Commissioner of Cooperatives, Mr. David Obonyo, commended Qona Sacco for its innovative approach to achieving diversification and promoting financial inclusion. “Saccos like Qona are essential to our nation’s socio-economic fabric, offering financial solutions, hope, and opportunity to millions of Kenyans. Its licensing by the Sacco Societies Regulatory Authority (SASRA) as a regulated DT Sacco has facilitated its business expansion. Congratulations to Qona Sacco,” he stated.
Additionally, the Sacco will roll out new services and products designed to enhance financial literacy and accessibility for all its members. According to the Board of Directors, Qona Sacco aims to increase engagement among existing members and capture the interest of a youthful audience to attract a new demographic.
