For businesses of all sizes, social media marketing is a great method to reach out to prospects, customers, and other potential consumers. Your clients are already connecting with companies on social media. You’re missing out if you’re not speaking directly to them on sites like Facebook, Twitter, Instagram, Linked In, YouTube, WhatsApp, TikTok, and Pinterest.
To achieve marketing and branding goals, posting text and image updates, videos, and other content that increases audience interactions and paid social media advertising.
 For a business to succeed on social media, one should consider your company’s objectives before you start establishing social media marketing strategies. Some of the questions you should ask are:
- What do you want to accomplish with social media marketing?
- Who is your target audience?
- What social media sites would your target audience frequent, and how would they use them?
- What message do you want to send to your audience with social media marketing?
- How can I keep track of my progress?
- Why do I want to use social media as a marketing strategy?
- When will social media map to my overall marketing objectives?
When the above questions are answered, one is sure when they start to boost their business, they will increase the number of visitors to your website, build conversations, increase brand recognition, create positive brand image and identity and improve communication and interaction with key audiences.
 Here are the tips to boost your business using social media;
1. ADD YOUR BRANDED HASHTAGS
 Increase traction to your pages by using hashtags that are regular branded or contest-specific hashtags. That way, followers or audiences are taken to your account and other pages to learn more about them.
2. CROSS-PROMOTE ON OTHER CHANNELS USING ‘FOLLOW US ON SOCIAL MEDIA
 Reminding your followers that you have other social media accounts is one of the easiest ways to cross-promote across channels. This can be as simple as posting a link to a certain social media page with a call-to-action encouraging people to follow the account.
3. CREATING TARGETED ADs
 Ads on Facebook can be targeted in a variety of ways. You can begin by including the Facebook Pixel on your website. After that, you may automate the targeting of adverts to website users
4. GIVEAWAYS AND CONTESTS
 For brand visibility, these are a no-brainer. The easiest giveaways are those in which fans need to do very little to participate. These have the highest levels of engagement. This is the path we recommend if you’re just getting started with contests. Try a user-generated contest with a dedicated hashtag for the event if you want to step it up a notch. And if you want to track responses to entry, you can use hashtags tracking tools. “Social media is not a media. The key is to listen, engage, and build relationships” – David Alston. It’s never too late to develop your social media plan. Social media has never been more important, whether it’s beginning from scratch or pushing employees to develop their identities.
